Why Product Fundraising Works

Why is product fundraising so popular? Simply because it works. School and youth organizations raise nearly $2 billion each year in product selling. Specifically, sales through catalogs still remain as the most popular form of product selling within schools.

But just why has product fundraising been sustainable as a profitable form for schools? Here are some of the top reasons:

· Great products, great cause. You have seen the high-quality products offered at Ashley Farms. What kind of person can steer away from our cookie dough or delectable fruit pies? And don’t even get us started on that Oreo Cookies n’ Cream Cheesecake. And you won’t even feel bad about the calories, because the money is going to a non-profit organization in need.

· Engages the entire community. Think about it – school fundraisers integrate not only the sales representative and students. Product fundraisers within schools involve administrators, teachers, and parents! And in all seriousness, what kind of customer can say no to a cute little kid asking if they want one of our specialty cupcakes?

· Motivation for the kids. When students get involved in these fundraisers, it is asking them to self-motivate, enhance their interpersonal skills, and improving confidence as they approach their neighbors and other community members asking for their business. Product fundraisers usually involve some pretty cool prizes, so if they work hard enough they too can be rewarded in a special treat!

In order to make sure the fundraising moves smoothly, it is also important to remember these tips:

· Within school fundraisers, distribute catalog packets at the end of the day so that they go directly into student backpacks and not lost in their lockers or desk!

· Be specific in communicating your group’s fundraising goals.

· Start early. If you wait until the deadline of the sale date, you may become overwhelmed and feel defeated, therefore losing motivation to complete the sale goals.

· Make it easy for parents and other community members to participate. Without clear goals and objectives, the catalogs may be tossed away. Make it apparent that you are helping the community and not just selling.